“It’s invisible until you make it visible.” — Jason Fried
“Features don’t sell your product. What your product does sells your product. What your product does isn’t a feature, it’s what it does. Features are what it does on top of what it does.” — Jason Fried
“Be weary of anyone who strives for perfection. Perfection isn’t feasible. I’d rather work with ten mediocre employees than one perfectionist. Mediocre ships. It’s much easier to fix a software bug than to cure obsessive compulsive disorder. Fire anyone who counts things more than once. Hire anyone who shows up to the interview in wrinkled clothes.” — Jason Fried
“Asking too many questions is a red flag. Any time someone starts asking a lot of questions I tell them to simplify all of their concerns into a single question, which I then ignore.” — Jason Fried
“Our office only features one lamp with a single 150-watt bulb. If it’s too dim to work, we go home. This is a more modern version of telling time by looking at the sun. The lamp is from Design Within Reach.” — Jason Fried
“There are two types of people in the business world: Doers and Undoers. Doers get things done. I only hire Doers. Unless we need to move furniture. Then I hire Undoers first so we can get stuff through the doorways. But after that I fire them and the Doers take over.” — Jason Fried
“I own two pairs of socks, three pairs of underwear, five t-shirts and a pair of jeans. I don’t wear shoes. When I say I embrace constraints, I mean it.” — Jason Fried
“I could never be a soft-core porn actor. When I set my mind on accomplishing something, I go all the way.” — Jason Fried
“I redid my own floors last year. Bought the wood, cut it, measured, sanded, all of it. Now I walk around my apartment and feel my own hard work in every step. Every now and then it’s important to do a job you’re not at all suited for so you can better understand the lives of illegal immigrants.” — Jason Fried
“I don’t like cats. Or dogs. I prefer birds. Flight is a more useful feature than barking or whiskers.” — Jason Fried